For his accomplishments, Eric Campione is being honored with a Louis R. Miller Business Leadership Award, which he will ...

Jumia is leveraging its logistics network and local expertise to build a defensible e-commerce and fintech moat across Africa ...

A marketing team from Sokal, an automotive digital advertising agency, explored different marketing options that could work ...

A title deal can buy naming rights, broadcast mentions, signage, and hospitality, yet many brands end up spending an ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

Post-Covid, Surrey has experienced a return to impressive revenue growth – including growth in ticket sales, hospitality, retail, catering for major events like The Ashes and The World Test ...

Network marketing uses personal networks to sell products, with companies like Amway and Avon prominent. Pros include low startup costs; cons include potential losses if unable to resell products. To ...

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail ...

Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by independent representatives, often working from home. Network marketing ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, ...