The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars. With this launch, advertisers and publishers ...

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

FreeWheel, a technology platform for the television advertising industry, has announced the launch of a new solution it says will change the way marketers plan and execute their programmatic TV ad ...

Out of home (OOH) represents the fastest growing advertising medium, in part due to its growing accessibility. While OOH is still primarily bought and sold in a traditional, direct fashion, the ...

“The programmatic ecosystem is growing more complex, and buyers are in need of advanced AI solutions which can enrich and optimize content signals through more direct supply paths, and increasingly ...

As marketers continue to allocate more dollars to streaming video platforms, ad fraud remains a prevalent industry wide issue especially with programmatic buying. Blockboard, was launched last year ...

The glamour of the Mad Men advertising world starkly contrasts with how online advertising is now bought and sold, since much of it happens programmatically. One expert says that without programmatic ...

In today’s dynamic digital landscape, brands of all sizes are armed with an unprecedented resource to magnify their impact and effortlessly connect with their desired audiences: programmatic media ...

AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...

BidCore, the new customizable DSP developed by programmatic and real-time advertising technology company IPONWEB, has been selected by Egami.tv and Speakable as both companies look to expand their ...