“The programmatic ecosystem is growing more complex, and buyers are in need of advanced AI solutions which can enrich and optimize content signals through more direct supply paths, and increasingly ...

The platform introduced “Homepage Feature” in closed beta, and expanded programmatic access via Amazon DSP, Liftoff, Index ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...

Magnite (MGNI) is back in focus after being named the ad tech monetization launch partner for cloud gaming platform PH²ND, along with a new data integration with Cognitiv that broadens tools for ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

In other words, the real opportunity in DOOH is no longer about more screens, locations, or reach - it is about unlocking ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...

DirecTV Advertising has announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programm ...

has left WPP Media after serving as its head of programmatic and ad operations for five years since 2021, as he announced on ...

Marketing Architects and Jounce Media partner to drive greater transparency and improved outcomes for CTV advertisers.