In other words, the real opportunity in DOOH is no longer about more screens, locations, or reach - it is about unlocking ...

The capability uses Gracenote’s content ID graph to deliver program-level reporting and impression verification.

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

“The programmatic ecosystem is growing more complex, and buyers are in need of advanced AI solutions which can enrich and optimize content signals through more direct supply paths, and increasingly ...

Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

DirecTV Advertising has announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programm ...

In 2024, North America held a dominan market position, capturing more than a 39.3% share, holding USD 2.9 Billion revenue.

Brands need to be where the fans are in 2026, explains Chiodi. This year, the US will be the stage for culture-defining ...

The platform introduced “Homepage Feature” in closed beta, and expanded programmatic access via Amazon DSP, Liftoff, Index ...