Yahoo DSP has announced the integration of Agentic AI as a next-generation intelligence layer built directly into the ...

AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...

WunderKIND Ads is teaming up with Yahoo DSP to provide advertisers scalable, data-rich access to Wunderkind’s proprietary CTV ...

Leading publishers AccuWeather, The Arena Group, BuzzFeed, the Guardian, Hearst Magazines, Hearst TV, Newsweek, People Inc., ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

Cultural touchstones like the Super Bowl, Winter Olympics, and World Cup will bring fans across the globe together in ...

Holistic, end-to-end workflow—integrated and automated across planning, buying, execution, and finance—reduces operational overhead and frees teams to focus on higher-value work. Faster, more accurate ...

Let’s dig into the relative performance of MediaAlpha (NYSE:MAX) and its peers as we unravel the now-completed Q3 advertising ...

Launch portfolio spans 89 exclusive, brand-safe FAST channels; former Paramount & Pluto TV leader Ulysses Davalos joins ...

Adtech companies are rethinking their strategies amid the rise of AI and declines in web traffic. We break down the key ...

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...

WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system designed to drive autonomous, agent-to-agent advertising across premium ...