Quantitative data is information that has been procured through telephone or mail surveys, where the sample size is relatively large. Quantitative data is more reliable in predicting future consumer ...

Bryan Cross grew up about an hour northwest of Chicago in the suburban town of Barrington, Illinois. His father would sometimes bring home six copies of that day’s New York Times crossword puzzle—one ...

University of Virginia President Jim Ryan announced a $20 million commitment from the Charlottesville-based Quantitative Foundation on Thursday. The grant will support the construction of a new ...

Opinions expressed by Entrepreneur contributors are their own. If you run a business, you are likely aware of the importance of data. Nearly every company out there utilizes data to make decisions.

When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...

Scanning electron microscopes (SEM) combined with an energy dispersive X-ray detector (EDS) are commonly used to offer information about the chemical composition of a sample. This SEM-EDS method can ...