A push for younger customers, a TikTok Christmas trend and a a boost from Taylor Swift helped turn the preppy brand into one ...

Forbes contributors publish independent expert analyses and insights. Pooja Shah is a journalist who covers fashion, beauty and wellness. Preppy is back—and this time, it means business. Few brands ...

If there were a Hall of Fame for classic preppy essentials, the J.Press Shaggy Dog would undoubtedly be the first inductee. The brand recently teamed up with Alex Mill for a collaboration that ...

Fish It received the Classic Event update on November 24, 2025, introducing the Classic Island. As part of the update, you can catch two Secret fish and 42 new Classic fish. Additionally, the new ...

ON OPENING NIGHT of Oasis’ Live ’25 world tour at Wembley, 90,000 fans filled the stadium to witness the Gallagher brothers’ long-awaited reunion. Among them were Dua Lipa, Alexa Chung and Tom Cruise, ...

What comes to mind when you hear the words “V-neck jumper”? Perhaps an old school uniform, a strict office dress code, or even images of your grandad's wardrobe—the knit has long carried somewhat ...

Zaya Wade is growing into a style icon. After making her runway debut for Miu Miu in 2023, Wade has continued to showcase her emerging passion for style and creating enviable looks. The 18-year-old ...

There's no question striped tops are a staple in our year-round wardrobes. The Breton tee is a classic with universal appeal—beloved by celebs and fashion people alike. For the past few seasons, we've ...

Time to pull your favorite pencil skirt out of the back of your closet. Because even though the piece has always been a wardrobe staple, it’s about to become trendier than ever this fall. There are ...

Simply sign up to the Fashion myFT Digest -- delivered directly to your inbox. Boat shoes, cable-knit sweaters and rugby shirts marked with a tiny mallet-wielding man on a horse: preppy style is going ...