Roblox serves as a global hub for self-expression and cultural trends, with 70% of Gen Z Roblox users wearing branded virtual apparel to preview and guide real-world purchases. SAN MATEO, ...

A, Wendy’s and Pizza Hut have embraced the viral ‘6-7’ trend, as America’s youngest consumers start gaining more influence ...

This week the company announced that it would require users to undergo an A.I.-powered age estimation process in order to chat with others on the platform. Will this change reassure parents? By Kevin ...

IShowSpeed recently recreated the iconic meme face from his 2021 livestream. For those unfamiliar, he originally went viral after reacting to a kid’s comment: “My mom is kinda homeless.” The remark ...

The kids are playing computer games. According to the latest Global Games Market Report from the analysts at industry intelligence firm Newzoo, Gen Alpha—defined in this case as anyone born in or ...

The youngest generation, born between 2010 and now, is now generating $100 billion in direct spending power annually, according to a new report. Gen Alpha, made up of digital natives, is spending ...

In Q2 alone, Roblox paid out over $316 million to developers, which was 29% of revenue and 22% of bookings. That’s up big YoY, and it shows how central creators are to the model. In Q2, bookings hit ...

Artur is a copywriter and SEO specialist, as well as a small business owner. In his free time, he loves to play computer games and is glad that he was able to connect his professional career with his ...

Artur is a copywriter and SEO specialist, as well as a small business owner. In his free time, he loves to play computer games and is glad that he was able to connect his professional career with his ...

On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time. Many were not yet teenagers. By Kieran Press-Reynolds Anyone older than ...

Roblox meme phenomenons come and go, but Gubby seems to hold a special place in peoples' hearts. Except when he's coming for you with a shotgun ...

Are you a print subscriber? Activate your account. By Mike Lacey - 1 hour 1 min ago By Tim Nudd - 1 hour 27 min ago By Garett Sloane - 5 hours 15 min ago By Jon Springer - 8 hours 45 min ago 8 hours ...