The ‘Marty Supreme’ star gets grilled by NBA stars Josh Hart and Jalen Brunson while speeding around the Las Vegas Speedway inside the award-winning Lucid Air Sapphire. By Chris Gardner Timothée ...

A scientist in Japan has developed a technique that uses brain scans and artificial intelligence to turn a person’s mental images into accurate, descriptive sentences. While there has been progress in ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

Reading a person’s mind using a recording of their brain activity sounds futuristic, but it’s now one step closer to reality. A new technique called ‘mind captioning’ generates descriptive sentences ...

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...

Instead of using text tokens, the Chinese AI company is packing information into images. An AI model released by the Chinese AI company DeepSeek uses new techniques that could significantly improve AI ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. For anyone versed in the technical underpinnings of LLMs, this ...

LONDON, Oct 23 (Reuters) - British ad group WPP (WPP.L), opens new tab said on Thursday it was letting brands access its AI-powered marketing platform to plan, create and publish their own campaigns.

DeepSeek, the Chinese artificial intelligence research company that has repeatedly challenged assumptions about AI development costs, has released a new model that fundamentally reimagines how large ...

Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards. Google is starting to roll out its new Text Guidelines feature in Google ...

Five weeks ago, Google announced a new feature named "Text‬‭ guidelines‬‭" at the Think Retail event. Google said these would roll out "over time this Fall." Well, some are now seeing the new feature.

Department of Communication, University of North Alabama, Florence, AL, United States The pharmaceutical industry uses Direct-to-consumer advertisements (DTCAs) to persuade consumers: they communicate ...