Vision statements inspire, but tension drives execution. Learn why great strategies start by naming the friction they exist ...

Most businesses confuse their vision with their mission. One is your destination; the other is the engine that gets you there. In this comprehensive guide, we break down the mechanical differences, ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

That personal branding statement you’ve agonised over? The one on your LinkedIn profile? It’s probably not working. In fact, it might be actively harming your business. I’m talking about sentences ...

Here’s an uncomfortable truth: Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically blurry, inspiring no one. Reflect on ...

State officials promise large-scale involuntary addiction and mental health treatment at Salt Lake City’s edge. Critics see “a prison, or a warehouse.” State officials promise large-scale involuntary ...

Marking the start of the fall 2025 semester at Luther College, President Brad Chamberlain introduced a new college mission statement, along with supporting identity, vision and values statements, to ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...

I’ve been working on a vision statement leadership plan for my team and it’s felt a bit like planning a road trip without a map. We all need a clear goal so we don’t drift off course. In this article, ...