As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...

East Coast convenience retailer and fuel distributor Petroleum Marketing Group has acquired independent competitor Blythewood ...

Her earlier roles include senior brand lead at VLCC, brand marketing at BIBA, retail marketing at Cheil India and marketing ...

Forbes’ expert contributors share lessons from forward-thinking brands that most businesses can use to succeed in 2026.

Ironically, the marketing tactic delivering some of the highest returns today is also one of the oldest: the handwritten note ...

Next year's most successful stores will be responsive environments where real-time data shapes what shoppers see, hear, and ...

It's a watershed moment for HFSS food and drink advertising, with new rules now in place to restrict the marketing of key ...

Today’s article, featuring experts from MG2, Pinterest, Publicis Sapient and Reddit, looks at consumer trends retailers can ...

The Indian retail sector is set to experience accelerated growth by 2026, driven by strong fundamentals, an upsurge in Tier ...

Along with offline expansion, marketing spends for the category rose this year driven by creator partnerships, retail ...

Krista Dalton, Elizabeth Drori, Megan Stroud, Joon Silverstein, and Eric Hirschhorn were recognized by Inc. as Best in ...