Few would accuse us of exaggerating if we said 2025 was a monumental year for the app economy. After a period of miserly purse-clutching due to political ...

OpenAI has experienced several high-profile splits over the years, with key figures departing to launch their own ventures. One of the earliest and most significant was Anthropic, formed in 2021 by a ...

When Epic Games took Apple to court in one of the most high-profile tech antitrust cases in recent memory, it wasn’t just about Fortnite skins or App Store fees. Beneath the legal wrangling and ...

The productivity app sector covers a wide spectrum of apps, all built for the purpose of helping users get tasks done more efficiently. In some cases, such as email, word processing or spreadsheets, ...

With the rise of mobile internet, the mobile gaming industry has become a cornerstone of global digital entertainment. Mobile games are everywhere, fundamentally changing the way people play and ...

The amount of time spent on an app and the number of times a user goes back to an app in a day are two key metrics to better understand the stickiness of an app. If a new feature is rolled out, one of ...

The dating app industry grew out of the dating websites that were prominent in the early 2010s, with Match, Plenty of Fish and Zoosk leading the way with similarly designed services for mobile. This ...

Mobile gaming remains one of the most competitive spaces in entertainment, and creators have only become more central to how games grow. In 2024, influencer marketing moved from a supporting role to a ...

If increasing paywall conversion rates is on your mind, this article might be worth your time. I’ll walk you through what we did and what we learned. I’ve outlined the factors behind the results, ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

The biggest names in the app industry are gearing up for App Promotion Summit London 2025, taking place on April 24th at The Brewery. This year’s APS brings together 800+ app marketers and product ...

Mobile app marketing runs on data—it’s the key to evaluating app performance, spotting areas for improvement, and driving business growth. Many app marketers focus on scaling installs, but that’s just ...