Marketing - HBR - Harvard Business Review
Nov 17, 2025 · Find new ideas and classic advice for global leaders from the world's best business and management experts.
Put Marketing at the Core of Your Growth Strategy - Harvard Business …
Mar 6, 2024 · Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B …
Business Marketing: Understand What Customers Value
How do you define value? Can you measure it? What are your products and services actually worth to customers? Remarkably few suppliers in business markets are able to answer those questions. And ...
Make Your Marketing a Force for Good - Harvard Business Review
Sep 11, 2024 · In a crowded marketplace, traditional attention-grabbing marketing tactics often come off as narcissistic and off-putting. Brands can create meaningful awareness by embodying heroic …
How the Pandemic Changed Marketing Channels - Harvard Business …
Aug 1, 2023 · The pandemic undoubtedly changed how marketers approach channel strategy, and there is no single route to success. With more channels than ever, marketers need to map which channels …
How AI Can Power Brand Management - Harvard Business Review
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one ...
How Gen AI Is Transforming Market Research - Harvard Business Review
While gen AI is already having a profound impact on marketing activities like customer service and content creation, it has the potential to be absolutely revolutionary in another area: market ...
Harvard Business Review - Ideas and Advice for Leaders
Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.
How to Design an AI Marketing Strategy - Harvard Business Review
Marketing’s core activities are understanding customer needs, matching them to products and services, and persuading people to buy—capabilities that AI can dramatically enhance.
How Should Gen AI Fit into Your Marketing Strategy?
Mar 24, 2025 · To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human oversight. As such, they should follow a few steps. …